Sprout (Maple Bank)

Overview
Maple Bank is a neo-bank expanding into a new market. Developped by a three-person team, Sprout helps young adults start investing confidently through simple, index-fund-focused experiences.

Problem
First-time investors often drop off due to complex language, unclear risk explanations, and tools designed for experienced users rather than beginners.

Short walkthrough highlighting Sprout’s onboarding flow and simplified dashboard.

Key design decisions

• Explained why each step matters before asking for commitment.
• Replaced financial jargon with goal-based setup.
• Designed a privacy-first dashboard to reduce anxiety.
• Added Maple Academy for simple accessible microlearning.
• Limited fund exploration to essentials only.

Persona
Green Ginni, 21 — Motivated to invest but lacks clear mental models for risk and long-term growth.

My Role · Product Designer (End-to-end)

Outcome
A calmer, more transparent investing experience validated through usability testing.